For this web project, I successfully delivered a functional and stylish e-commerce site for online education while addressing stakeholder's concerns of social proof and content aggregation.
By optimizing the content structure with visual aids and clear language, I saw an improvement in both brand awareness and conversion rates to varying degrees, as well as:
in user engagement
A key lesson is the importance of defining the correct perspective during user research. I missed the nuanced difference between customers and students, and that mistake led to insights that were useful for designing the learning interface but not the e-commerce site.
I remain eager to further this project and design a learning mobile app in the future.