Honest Herb

Food & Drink

Transparency in

consumer tea market





Background & challenge

A tea renaissance is brewing, thanks to the superior health benefits of tea over coffee. However, the experience offered in today's tea rooms is overwhelmingly confusing and unfriendly to first-timers. New generations of consumers are paying attention to ingredients and how they are sourced, neither of which are specified by traditional tea shops. Honest Herb intends to explore the untapped market of young customers by bringing transparency to the whole tea experience.


The name Honest Herb encapsulates the company’s mission statement: transparency in tea ingredients, how they are sourced, and their health benefits.

The monogram icon takes inspiration from Chinese window screens and expands into exquisite patterns. Brochure and packaging design all aim to bring clarity and allow tea consumption to emotionally resonate with the ethos of young generations.



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