To reflect the contrast between Western and Eastern culture in the client’s work, I created a logomark based on stylized letterforms W and E, with a pseudo dimensionality that delivers a balanced and engaging visual.

To complement the main identity in brand application, I designed a few shapes with clear influence of geometric abstraction popularized by avant-gardists in the early twentieth century, but in a muted palette of traditional Chinese colors such as fish maw white, grayish blue and soft orange. Another happy marriage of Eastern and Western styles.